ADWEEK House
Inside Digital Product Innovation with the PGA TOUR (Vista Lounge)
Wednesday, September 25, 2024, 11:25 AM - 11:55 AM

The PGA TOUR is known for its commitment to innovation in professional sports and high-quality fan experiences. The TOUR's VP Product Development, Eric Hanson, will discuss the holistic ecosystem of award-winning digital platforms that the TOUR has launched, including new experiences for mobile, web, and most recently for Apple’s Vision Pro platform. He will provide a walkthrough of their latest experience, and then engage in an intimate Q&A designed for brand leaders and marketers.